Harley-Davidson of Wytheville, part of the Cole Harley-Davidson, family, is the area's newest Harley-Davidson® retail outlet. Our store is conveniently located at the junction of I-77 and I-81, the two major highways through Southwestern Virginia. The building, which was once a country style restaurant, features a wrap-around porch that provides a place to relax and meet new friends during your visit. You can enjoy a large fireplace that will knock off the chill should your visit occur when the temperature outside is less than ideal.
You will get a taste of southern hospitality when you stop by and meet our friendly staff. While you are here check out the large selection of new and used bikes, Genuine Parts and Accessories, and MotorClothes® merchandise. You will find some of the best riding opportunities in the area. Our location is surrounded by scenic mountain roads, including the world famous Blue Ridge Parkway. We would be happy to help you set a route to maximize your riding enjoyment. Your Harley-Davidson® riding experience should be all it can be that's why we are here for you.